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Panopto
Senior Customer Marketing Manager
Remote · US · Full time · Senior level
$124k–$155k / year
About the role
Lead and grow Panopto's customer marketing function by developing strategies and scalable programs. Collaborate cross-functionally to enhance customer engagement, retention, and advocacy.
What you’ll do
• Develop customer marketing strategy and scalable programs. • Own customer storytelling and advocacy initiatives. • Build and maintain customer reference programs. • Manage customer communications and advocacy platforms. • Use customer insights to inform marketing priorities.
What you’ll bring
• 5+ years B2B SaaS marketing experience. • 3+ years in customer marketing or advocacy. • Strong storytelling and writing skills. • Experience with program development and stakeholder alignment. • Project management and KPI evaluation skills.
Life at Panopto
Panopto values clarity, ownership, continuous improvement, and fosters an inclusive, collaborative culture. Remote-first company with global offices.
About Panopto
Panopto is a leader in visual and audio-based learning technology, providing video knowledge management platforms to businesses and universities worldwide.