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Demandbase

Senior Customer Lifecycle Marketing Manager

Remote · USA · Senior level

About the role

Lead integrated campaigns to drive product adoption, expansion, and retention. Build lifecycle programs to engage customers throughout their journey.

What you’ll do

• Develop integrated campaigns for product adoption and expansion. • Lead campaigns focused on Demandbase AI adoption. • Build land-and-expand campaigns within enterprise customers. • Partner with Sales and Customer Experience for account-based plays. • Manage customer communications and segmentation strategies.

What you’ll bring

• 7-10 years in lifecycle or customer marketing. • Experience with integrated B2B SaaS campaigns. • Strong cross-functional leadership skills. • Hands-on with marketing automation platforms like Marketo. • Comfortable using AI in marketing workflows.

Life at Demandbase

Benefits include up to 100% paid Medical, Dental, Vision, $1,000 development stipend, flexible PTO, mental wellness programs, 13 paid holidays, 401(k), and more.

About Demandbase

Demandbase is a pipeline AI platform empowering GTM teams to automate growth at scale with unified data and insights for B2B enterprises.

Posted 8 hours ago