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Astra Group
PO Paid Media
Remote · Peru · Senior level
About the role
Lead the Paid Media team to implement digital campaigns and develop strategies to acquire new clients. Use Agile methods to test, analyze, and optimize marketing efforts across digital assets.
What you’ll do
• Evaluate current area performance and define strategy. • Ensure Paid Media team implements branding campaigns. • Identify high-impact opportunities via market and campaign analysis. • Develop and launch A/B tests using Agile methodology. • Communicate progress to organization and board regularly.
What you’ll bring
• Expertise in digital marketing principles like SEO, SEM, Social Media. • Experience with App analytics and mobile measurement platforms. • Leadership experience in acquisition teams using Agile. • Skilled in A/B testing and incremental analysis. • Strong communication and decision-making skills.