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Replika
Lifecycle & CRM Specialist
Remote · EMEA · Full time · Mid level
About the role
Build and own Replika's lifecycle program to improve revenue and retention through targeted messaging. Manage email, in-app messages, push notifications, and other channels for user engagement.
What you’ll do
• Build core lifecycle flows: onboarding, conversion, renewals, win-back. • Work with product on in-app messages and offers. • Plan campaigns to reactivate lapsed users. • Segment and personalize messaging using product and subscription data. • Test and optimize timing, subject lines, offers, and channels.
What you’ll bring
• Hands-on lifecycle or CRM experience with revenue results. • Experience with messaging platforms like Braze or Klaviyo. • Strong data skills for segmentation and analysis. • Knowledge of global communication compliance. • Good copywriting or briefing skills. • Excellent written English.
Life at Replika
Flexible schedule and generous vacation policy. Fully remote with CET hours. Impact millions of users and push AI boundaries.
About Replika
Replika built the world's first consumer AI app focused on meaningful human connection. It serves over 40 million users globally, aiming to help people flourish in real life.