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Cresta
Event & Field Marketing Manager
Remote · USA · Full time · Mid level
$110k–$150k / year
About the role
Manage strategy, execution, and performance of field marketing programs for East/Central US. Partner with Sales to drive pipeline and ROI through events and regional activations.
What you’ll do
• Build and execute field marketing programs aligned to Sales priorities. • Set KPIs and measure pipeline contribution and ROI. • Partner with Sales on targeting and follow-up. • Manage 8–10+ programs per quarter end-to-end. • Evaluate program performance and optimize investments.
What you’ll bring
• 3–5+ years B2B field or event marketing experience. • Experience managing programs end-to-end. • Comfortable managing multiple concurrent programs. • Strong understanding of pipeline and event ROI. • Based in Eastern or Central US, willing to travel 20–30%.
Life at Cresta
Offers medical, dental, vision plans, flexible vacation, paid parental leave, gym and phone allowance, work-from-home stipend, and meals for in-office employees.
About Cresta
Cresta provides an AI platform that enhances customer experience by combining conversational AI and real-time agent augmentation to drive revenue and efficiency.