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Facet
Director Web & Conversion Optimization
Remote · United States · Full time · Senior level
$165k–$185k / year
About the role
Lead strategy, design, and performance of Facet's website and landing pages. Drive website transformation, optimization, and e-commerce strategy to enhance user experience and pipeline generation.
What you’ll do
• Direct content strategy and oversee testing frameworks. • Drive CRO programs and continuous A/B testing. • Own on-site search optimization and SEO strategies. • Define and lead e-commerce strategy and execution. • Lead cross-functional teams and manage agency partners.
What you’ll bring
• 10+ years in digital marketing and website strategy. • Expertise in CRO and landing page optimization. • Deep understanding of search landscape including AEO and GEO. • Proven leadership in complex web projects and teams. • Strong quantitative skills and data-driven decision making.
Life at Facet
Offers flexible PTO, equity, comprehensive medical benefits, 401(k) match, and remote work across the US.
About Facet
Facet provides personalized financial advice with a flat membership fee, integrating holistic planning beyond investments to empower enriched lives.