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Motive
Demand Generation Marketing Manager
Remote · USA · Full time · Mid level
$90k–$111k / year
About the role
Lead demand generation campaigns targeting mid-market segments to drive pipeline growth. Collaborate with sales and marketing teams to optimize multi-channel campaigns and leverage AI tools for personalization.
What you’ll do
• Plan and optimize programmatic ABM and full-funnel campaigns. • Partner with content and product marketing teams. • Maintain target account lists and buyer funnel understanding. • Collaborate with marketing operations for campaign setup. • Execute select channels like webinars and direct mail.
What you’ll bring
• 5+ years B2B demand generation experience. • Proven multi-channel campaign execution. • Experience with ABM strategies. • Knowledge of Salesforce, Marketo, and marketing automation. • Strong project management and communication skills.
Life at Motive
Offers health, pharmacy, optical, dental benefits, paid time off, disability coverage, life insurance, and 401k contributions. Inclusive and diverse workplace culture.
About Motive
Motive provides AI-powered tools for physical operations management, serving nearly 100,000 customers across various industries to improve safety, productivity, and profitability.