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Jobtion Consulting
Brand & Marketing Manager
Lagos, Nigeria · On-site · Full time · Mid level
About the role
The Brand & Marketing Manager develops and executes brand and marketing strategies to drive awareness, engagement, sales growth, and profitability. The role oversees brand strategy, campaigns, trade marketing, activations, digital marketing, and performance analysis.
What you’ll do
• Develop and execute annual brand and marketing strategies. • Manage brand positioning, consumer strategy, and market expansion. • Execute integrated marketing campaigns across multiple channels. • Drive trade marketing initiatives supporting sales and brand visibility. • Manage marketing budgets and evaluate campaign effectiveness.
What you’ll bring
• Bachelor's degree in Marketing or related field. • Minimum 5 years experience in brand management or FMCG. • Experience in Wine & Spirits, FMCG, Beverages or related sectors. • Proven ability managing brands and marketing campaigns. • Strong commercial orientation and analytical skills.